When will the war between Sony and Microsoft begin, I want ringside?

Chill out..........I have a PS3 for games & the blue ray. The blue ray is excellent. Quite simply I can not get that on a xbox360. I personally hope that each console finds its own market. Blue ray is much better than DVD. It is in a different league. It is like the differance between VHS & DVD. If HD DVD had taken off on the xbox360 I may of considered it. But it did not. The prices for blue ray will come down like they did for DVD.